Activation for video media (TV, platforms,...).
The French Blood Bank (EFS) aims to collect and redistribute blood resources for transfusion. In recent years, they have seen a significant decrease in the number of donations.                                                                                                                                                      
Objective: To remind people of the importance of blood donation, the simplicity of the action, and to show them the direct impact through an event that has touched many people.​​​​​​​

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