The Beetle is a mythical vehicle from the car manufacturer Volkswagen.
Symbol of the counter-culture of the 1960s and a true cinematographic icon, the Beetle provides a warm and even friendly image. Objective: During the Motor Show, reaffirm the image of the Beetle on the automotive market through a new communication strategy adapted in 360°.
Symbol of the counter-culture of the 1960s and a true cinematographic icon, the Beetle provides a warm and even friendly image. Objective: During the Motor Show, reaffirm the image of the Beetle on the automotive market through a new communication strategy adapted in 360°.
